Irene Artistry is a makeup business that specialises in Bridal and Special Occasions makeup. The brief was to create the following: - Visual identity: logo, colour palette and typography - Website designed on Wix where clients can view their services and price lists, and make bookings/enquiries - Instagram templates for consistent posts - Photos taken of models that show various services that are offered During the whole design process, I made sure to have various discussions with Irene so that we were always on the same page. My priority was giving her a true hands-on experience to make sure we achieve the aesthetic she envisioned for herself while still making everything consistent and functional.